Audio-visual equipment manufacturer Alcorn McBride has appointed Loren Barrows as its new COO. Barrows has extensive experience in public speaking, sales, training and customer service, having previously worked as a Sales and Client Services manager with Texel Corporation, and as professional speaker at Freedom Personal Development. She has been at Alcorn McBride for eight years, and served as the company’s director of Business Development, where she reportedly lead the company through a period of unprecedented growth and expansion. Steve Alcorn, founder of Alcorn McBride, says: “Loren Barrows has effectively held the position of COO for many years, so it’s gratifying to see her consent to the title change. She has not only been in charge of business development but also taken a key role in sales and engineering support. She makes everything here work like a finely-tuned machine.” Barrows says: “The most amazing thing about our company is the people. Steve Alcorn has created a culture of empowerment which allows us to focus on our customers and our work while having fun in the process.” Barrows adds: “Everyone is passionate about what we do and is incredibly talented. When the right people are doing the right things, everything falls into place.”
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